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Planning process

Planning process

The marketing planning process is a systematic approach for developing marketing goals, strategy and implementation tactics. It may be adapted to a wide variety of situations, from the launch of a new firm or practice area to the repositioning of an existing firm —...
Assumptions

Assumptions

In a changing world, you have to learn to adapt — doing things the way you’ve always done them is not a winning strategy. A good marketing plan should take you, to some degree, outside your comfort zone and question everything you’ve done to date and why you thought...